El rol de los medios sociales en la pandemia Covid-19 / The Role of Social Media in Covid-19

Helial Alomiry

Resumen


La presente revisión narrativa tiene como objetivo evaluar los efectos y el papel que jugaron los medios sociales en la pandemia de Covid-19. Nuestro análisis demuestra que los medios de comunicación basados en la web se han utilizado para compartir perspectivas, atención médica y protocolos de distanciamiento social durante la emergencia del Covid-19. Sin embargo, las redes sociales también se han utilizado para difundir información falsa al público en general durante la pandemia de Covid-19. En este sentido, la utilización de los medios de comunicación basados en la web puede ser un método importante para que los expertos y los gobiernos eviten la propagación de este virus.

Este ensayo contribuye de muchas maneras, al reflexionar sobre las oportunidades que ofrecen los medios sociales y ofrecer remedios contra sus efectos negativos, como la difusión de información errónea al público en general, durante la pandemia de Covid-19. Además, el documento explora la mejora de la confianza de los profesionales de la salud pública en los medios sociales como herramienta para la difusión de información adecuada, así como la ayuda al personal de los medios de comunicación para comprender la gravedad de la situación y las barreras para la comunicación eficaz de los mensajes de salud pública. Palabras clave: Covid-19, educación en salud pública, desinformación, conciencia pública, percepciones erróneas.

Abstract

The current narrative review aimed to evaluate the effects and role of social media in covid-19 pandemic. The examinations show that web-based media has been utilized to share perspectives, medical care, and social distancing during the Covid-19 emergency. However, social media networks have also been used in spreading bogus information to the general public during the Covid-19 pandemic. Along these lines, utilizing web-based media can be an important method for experts and governments to forestall the spread of this virus and even incomparable future emergence. The paper has contributed in many aspects like offering opportunity and remediation on the negative effects of social media during covid-19 such as the spread of misinformation to the general public. In addition, enhancement of public health practitioners’ reliance on social media as a tool for appropriate information dissemination as well as assists media personnel in understanding the gravity of the situation and the barriers to effective communication of public health messages.
Key Words Covid-19, public health education, misinformation, public awareness, misperceptions

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